Mountain Dew becomes the latest brand to market itself in a superhero film this summer with the launch of its Dewgothamcity.com site. Perhaps they’re simply hoping to outdo (or outdew?) their friends over at Dr. Pepper. And while Hollywood’s overhyped, live-action comic book outings will no doubt continue to draw advertisers like a horde of zombies in search of fresh meat, we’re left asking our selves if anyone actually rushes out to buy a car just because Tony Stark drives the same one?
(Image: The Avengers logo as part of Target’s A Superhero in Every Aisle campaign, Wieden + Kennedy)
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